Fathom Plumbing Solutions Showcases Trenchless Innovation and Community Stewardship in ‘Doing It Right’ Campaign
Fathom Plumbing Solutions is committed to delivering innovative, sustainable plumbing solutions with integrity, craftsmanship, and respect for our community - doing the job right while protecting the homes, infrastructure, and environment of Ann Arbor.
Ann Arbor’s leading plumbing contractor highlights sustainable trenchless technology and local commitment.
Our job is to understand the entire system before recommending any repair. You will always know your options and the price before we start work”
ANN ARBOR, MI, UNITED STATES, February 17, 2026 /EINPresswire.com/ -- With aging infrastructure affecting thousands of homes across Washtenaw County, Ann Arbor–based Fathom Plumbing Solutions is drawing attention to a cleaner, smarter approach to pipe repair. The family-owned company has released a new video campaign, “Doing It Right,” highlighting the role of trenchless technology, transparent diagnostics, and community-first service in modern plumbing.— Nicolas Ghosn, founder
Set in familiar neighborhoods throughout southeast Michigan, the film introduces a message that anchors the company’s philosophy:
“Water wants to flow down a clear path. People do too.”
The line reflects Fathom’s belief that clarity, both in a home’s plumbing system and in the homeowner’s understanding of the problem, must come before any repair begins.
A New Model for Plumbing in Michigan
Many properties in Ann Arbor, Ypsilanti, Dexter, and the surrounding townships face failing sewer or water lines due to clay tile deterioration, cast-iron corrosion, tree-root intrusion, and decades of freeze-thaw cycles. Historically, these issues required excavation, demolition, and major disruption.
Fathom’s approach offers an alternative.
“You don’t need a backhoe to fix every problem,” the video’s narrator explains. Using high-resolution camera inspections and cured-in-place pipe (CIPP) rehabilitation, the company restores failing pipelines internally - leaving yards, foundations, landscaping, and driveways intact.
Fathom’s services extend beyond trenchless lining, operating as a full-service plumbing provider offering diagnostics, water treatment, and traditional repair when needed. The company’s emphasis, however, remains on solutions that minimize waste and disruption.
Clarity Before Construction
The “clear path” metaphor also describes Fathom’s diagnostic-first process. As the founder, Nicolas Ghosn, notes:
“Most people don’t think about plumbing until it’s the only thing that matters.”
Homeowners often call during emergencies, unsure of the cause or the severity.
Fathom responds with:
1. Questions before quotes
2. Inspections before conclusions
3. Explanations before invoices
“We fix more than pipes - we fix problems before they become emergencies,” Ghosn said. “Our job is to understand the entire system before recommending any repair.” “You will always know your options and the price before we start work”
Local Roots, Long-Term Stewardship
Though equipped with advanced technology - including CIPP inversion systems, digital mapping tools, and water treatment solutions—Fathom’s identity remains rooted in community values. The company employs Michigan tradespeople, serves Southeast Michigan families, and prioritizes craftsmanship and reliability in every project.
“Doing it right starts below the surface,” Ghosn added. “We’re here to help our neighbors protect their homes for the long haul with solutions that are smart, honest, and built to last.”
With municipalities across the region enforcing compliance inspections and upgrading public infrastructure, demand for trenchless rehabilitation continues to grow. Fathom hopes the campaign will increase awareness of minimally invasive options that preserve Ann Arbor’s historic land and streetscapes and reduce environmental impact.
Watch the Full Video:
“Doing It Right” on YouTube
About Fathom Plumbing Solutions
Based in Ann Arbor, Fathom Plumbing Solutions is a family-owned company specializing in trenchless pipe rehabilitation (CIPP), eco-friendly water treatment, and full-system diagnostics. The company blends advanced technologies such as NuFlow with traditional craftsmanship and community-focused service values. Founded by master plumber and construction engineer Nicolas Ghosn, Fathom’s mission is simple: do it right - right here at home.
Nicolas Ghosn
Fathom Plumbing Solutions
+1 734-822-7582
info@fathomplumbingsolutions.com
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Doing it Right
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